From forgotten to found: restoring financial confidence
Household finances across the UK remain under sustained pressure. Many people are living with little financial resilience, limited savings buffers, and growing concern about their ability to cope with unexpected costs.
At the same time, billions of pounds in savings, investments and financial assets sit unclaimed and underutilised in lost, forgotten and deceased savings and investments. This is money that already belongs to individuals and could meaningfully improve their financial security if it were reconnected with them.
This is not a technology challenge alone. It is an awareness, engagement and collective action challenge - and one the industry has a responsibility to address.
Billions 4 Millions brings the UK financial services sector together around a shared ambition: to reunite the public with £1 billion in lost and forgotten savings, and in doing so help strengthen financial resilience for millions of people across the country.
The plan: £1 billion reunited
Our ambition is to reunite the public with £1 billion in lost and forgotten savings by the end of 2026.
We will measure progress through the value of assets successfully reconnected, the number of individuals reunited with money, and verified engagement across participating organisations.
This ensures the campaign remains focused on real outcomes — delivering meaningful benefit to individuals and demonstrating measurable social impact at national scale.
What does joining Billions 4 Millions mean?
The five principles of the campaign
1. Commitment
Billions 4 Millions is a voluntary initiative.
Participating organisations commit to supporting the campaign’s principles for as long as they are involved.
2. Contribution
Partners commit to making a genuine contribution to the campaign’s ambition to reunite the public with £1 billion in lost and forgotten savings during 2026. Contributions will vary by organisation, but the intent is consistent: to drive real outcomes for customers.
3. Advocacy
Partners agree to support and promote the campaign’s objectives within their organisation, across the industry, and where appropriate through external channels.
4. Visibility
Partners agree to communicate their involvement in the campaign, including (where appropriate) by displaying the campaign mark and acknowledging participation publicly.
5. Measurement
Partners agree to support proportionate measurement and reporting, helping demonstrate progress towards the campaign’s shared objectives.
What do I commit to?
Signatory parties commit to:
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Provide a senior sponsor from within the institution
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Provide a day-to-day point of contact
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Meet with the campaign team at least on a quarterly basis
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Share company logo and quote within 90 days from joining
Members and industry enablers
Billions 4 Millions is a collaborative, industry-wide initiative led by Gretel, the UK’s most widely searched platform for lost and forgotten assets, bringing together organisations across the UK financial ecosystem. Participation is open to financial services firms, mutuals, fintechs, charities, financial marketplaces, technology platforms and other organisations committed to improving consumer outcomes.
Looking for lost savings?
If you’ve arrived here after seeing Billions 4 Millions in the media, you might be wondering whether you have money of your own waiting to be found.
You can search for lost savings, investments and assets quickly and securely by visiting Gretel
Creating an account with Gretel is free and takes only a few minutes, giving you the ability to search thousands of organisations.
